• Educating North Texas businesses and  marketing managers about the value of search engine marketing
• Promoting  the search engine marketing industry in North Texas and surrounding  regions
• Recognizing the value North Texas search engine  marketers provide to businesses, advertisers, and search engines.
  

Membership  Types

New! DFW SEM Members only, now there is no charge to attend our normal monthly meetings (special events do not apply).

Individual  – $150 per Year
Corporate Memberships – $300 per Year Three  people from the company can attend each meeting. Additional seats can  be purchased for $50 per year.

News & Events

Next Meeting: May 16th 2012 6:30 pm to 8:30 pm

Pay Per Click is for Everyone – Reasons, Setup and Optimization

Roughly one hundred million dollars are spent every day on Google AdWords.  The pay per click advertising is a remarkable success story for the search engine.  Advertisers continue to use the platform because it offers measurable return on ad spend and positive results.  These advertisers vary from huge multi-national corporations to local businesses.  All are given a chance to compete in a real-time auction for a searchers attention.  Regardless of spending level, many have found success with AdWords.

Few online marketing channels can offer the level of control of a Google Adwords campaign.  A skilled pay per click marketer can target very specific locations and times to searchers with a very specific intent.  It is also possible to find larger bursts of traffic just beginning the purchasing process.  There are even some unusual usages that can provide insights or improvements to part-time advertisers.  AdWords can truly be for everyone.

Attn Members: Copies of available previous presentations are located in the Members-Only Section.

• Sign on to this site.
• Go to Members-Only
• Then Meeting Presentations.