Beyond Marketing: Data, Decision Making, and the Future of Search

  • April 08, 2015
  • 6:00 PM - 9:30 PM
  • Noah's Event Center | 2251 N Greenville Ave. | Richardson, TX 75082


Registration is closed
Wednesday, April 8, 2015

We’re so pleased you’re thinking of joining us for the April meeting of DFWSEM.

Matt Wallaert is the visionary behind Microsoft’s Bing in the Classroom program. He is a behavioral psychologist with a passion for building products that make life better for everyone, a published academic who continues to collect data and remains active in academia. He uses research and insights about human behavior in his work as an entrepreneur and as a expert source, frequently sought out by the press.

As marketers we need to understand that things are changing fast on the web. Technology is literally changing the way we choose and the long term future of doing business in digital is no longer a simple equation based solely on clicks. To understand what happens when we live in a world of less clicks, join us at the next DFWSEM meeting. You’ll hear Matt Wallaert explain the connection between non-user data and decision making Artificial Intelligence, the value of exposing data that users may never see, and the growing problem of decision overload.

At our April meeting Matt will present Beyond Marketing: Data, Decision Making, and the Future of Search.

Register now to secure your place for the presentation and learn from one of this country’s foremost thinkers on the human interaction with technology. We know you will walk away with a totally new understanding of where digital businesses are headed and what you need to do to be at the front of the pack. Don’t let this outstanding opportunity slip by. Register on this page now, to secure your place.

If it’s your first time attending a DFWSEM meeting this one is on us. Use discount code lessclicks to secure your free ticket. Join us at 6.00pm to check in and collect your free Drink Ticket for pre-meeting networking. Matt Wallaert takes to the stage in the main room at 7.00pm. Networking continues after the meeting with light supper and a second Free Drink Ticket, compliments of DFWSEM.

Sign up now and we’ll see you at NOAH’S Event Center on April 8th!

Matt Wallaert
Is from Seattle, Washington. After several years in academia and two successful startup exits, he joined Microsoft, where he works across a variety of products and projects to design technology that helps people live happier, healthier lives. Wallaert maintains an active research lab and is a frequent speaker on the science of behavioral change. Most important of all, Matt Wallaert loves cowboy boots. Help us make him feel at home in Dallas by breaking out your best boots for the occasion!
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