Using Video to Improve Your SEM Performance

  • May 13, 2015
  • 6:00 PM - 9:30 PM
  • Noah's Event Center | 2251 N Greenville Ave. | Richardson, TX 75082

Registration


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Wednesday, May 13, 2015

Who better than a man slightly obsessed with the power of video marketing to guide you down the path to success in 2015? No-one and that’s why Casey Henry will be our special guest at DFWSEM in May.

If you’ve been listening to the experts in the field, you probably already know that 2015 is shaping up to be the “Year of the Video”. Knowing this is great, but you may well be asking how you can use video to improve performance across all campaigns.  Now is definitely the time to learn.  Join us for our May meeting and get the lowdown on making video work for your channels, whether paid, retargeting, prospecting, or SEO. 

Understanding how best to utilize video and content on your landing pages will give you the boost in metrics we know you’re looking for in 2015.

The truth is video can affect your SEM campaigns in both positive and negative ways. Casey will be sharing insights from his own research – a product of that little obsession we mentioned earlier.

As he takes us on a journey toward video marketing domination, Casey will also show us how to determine where video can have the biggest impact on your funnel pages and content.

We’re counting the days until May 13th and can’t wait to see Casey’s presentation: Using Video to Improve Your SEM Performance. If you’ve been wondering how to harness the power of video marketing for your business, you’ll find the answers at the May meeting of DFWSEM. Register now to see Casey Henry in Dallas.

Don’t come alone. We want you to share this opportunity with as many of your colleagues and friends as possible, so we’ve made it easy for non-members to attend.

Those who have never attended a DFWSEM Meeting before can register for free with the code videowin. We hope you’ll take up this fantastic opportunity to hear Casey Henry speak in Dallas.

Register now to secure your ticket and join us at NOAH’S Event Center on May 13th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after the presentation for networking, light supper and another free drink!

Casey Henry
Casey Henry is SEM/Growth Manager at video marketing powerhouse, Wistia in Cambridge, MA. He’s the man in charge of Wistia’s web advertising, retargeting, PPC, SEO, and marketing engineering efforts. Before joining Wistia, Casey was a Mozzer, working as Director of Inbound Engineering at Moz in Seattle. While at Moz Casey managed the team of engineers responsible for all marketing related engineering needs. A ten year veteran of Search, Casey began SEM consulting in 2005, focusing on organic traffic growth.

Casey is constantly testing ways to use video to increase performance of paid and organic efforts across many business types. Understanding the value of video within campaigns has become the obsession driving his research at Wistia. He also continues to research Google rankings and factors that can lead to increased search engine visibility and traffic. Follow Casey on Twitter at @caseyhen.

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