Personas: Understanding the User Behind the Visit

  • April 16, 2014
  • 6:30 PM - 8:30 PM (CDT)
  • Registration is 6:30-7:00. Michael King will speak at 7pm. Hyatt Regency North Richardson 701 East Campbell Road Richardson, TX 75082 (972) 619-1234 Room: Junior Ballroom

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Wednesday, April 16, 2014 

Personas: Understanding the User Behind the Visit

Mike King will lead a detailed discussion about how to perform ethnographic research using social media and leverage a variety of free and paid datasets to truly understand the user behind the visit.

Mike King is Executive Director of Owned Media at Acronym search agency.  He has an extensive background in software, web development, SEO and inbound marketing.  




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