Create and share the content your audience wants to consume. Mobilize the “community” to read, share and engage your content. Use paid, earned and owned media to amplify your content, in addition to recognizing how these efforts grease the skids for future content promotion efforts
Ronell Smith is director of content strategy for Advice Interactive. He’s spent most of his career as a business writer, researcher and editor, but he has broad experience in the areas of product design and marketing, PR, branding, content and communications. Kendall is a digital marketing professional with 6 years experience in traditional and digital marketing, public relations, social media, web and email marketing. Additionally Kendall is past president of the DFW Social Media Club and speaks regularly at regional and national conferences.